Your sales pipeline filled by someone with 17 years’ experience Building agency businesses

Agency Requirement:
An organic search / digital PR agency with a niche in the home furnishings sector looking to identify brands with an existing agency relationship that might be coming under strain.

Solution:
Organic performance metrics are visible in existing tools like SEMrush, Moz, PageSpeed Insights, etc - but there’s no reliable way to monitor these and detect decline at scale across an entire ICP. So my system ingests data in bulk from those tools’ APIs and auto-analyses the input to find patterns of decline.

• Automated mapping of competitor agencies and their active client portfolios

• Continuous monitoring of publicly observable performance indicators across those clients

• Correlation of multiple signals e.g. search visibility, technical performance and indexing changes

• Noise reduction logic to ignore short-term volatility and flag only sustained decline

• Contextual analysis explaining why the signal likely matters commercially

Result:
Live alerts highlighting competitor clients showing early signs of stagnation or decline, enriched with context that enable relevant (rather than generic) outreach - with proposed solutions. An extremely powerful conversation-starter at exactly the time the prospect’s existing agency relationship is under strain.

Agency Requirement:
For a paid media agency, we wanted to identify retail advertisers whose paid ads performance might be stagnating due to creative fatigue - i.e. there’s a slowdown or stopping of new ad creative across paid channels.

The challenge was to identify reliable early indicators of creative stagnation at scale.

Solution:

• A recurring crawl of the Meta paid ad libraries for advertisers matching the agency’s ICP

• Historical comparison of creative libraries to detect low creative refresh and repeated concepts

• Identification of campaign scaling activity without corresponding creative evolution

• Noise-reduction logic to flag only sustained stagnation patterns

Result:
Alerts are triggered when matching advertisers show early signs of creative fatigue. We then approach those advertisers highlighting the problem and proposing a review with ideas to revitalise their campaigns - an outreach approach that’s timely - with relevance and credibility, rather than speculative pitching.

Requirement:
My client had strong experience in the higher education sector, working on accessibility projects. They wanted to find other UK universities that may have upcoming initiatives, issues or budget around accessibility.

Solution:

• A crawler that indexes every university in the UK’s ‘governance’ pages

• A monitor that checks daily for new governance meeting agendas and minutes documents

• An AI workflow that analyses every newly-published document for mentions of ‘accessibility’ within committee / governance meetings

• An instant alert with the full context and contact data for the creation of a bespoke outreach approach directly addressing the university’s situation, with proposed solutions.

Requirement:
To uncover organisations with potential issues around UX and usability in their apps, or where apps may be stagnating and declining in use / relevance

Solution:
A monitor that runs daily scans of the reviews / star ratings of apps in the Apple app stores.

• App star ratings are stored and compared between each scan

• App review content is stored and analysed for negative sentiment

• When a sustained decline in star rating, or a sustained increase in negative sentiment is detected, an alert provides the full context / relevant decision-maker contact data and a bespoke outreach angle ready for pitching app UX / design services.