Map everyone in your market that’s in a buying window today

Prospect data lists give you everyone who could buy somewhen. A market map shows you who’s buying today.

Some people in your ICP are ready to buy this quarter, but most aren’t. A buying signals market map lets you tell the difference.

I scan every organisation that fits your ideal client profile - and read them for evidence of a buying window open or developing.

The result is a market map: the ones with a reason to buy, the evidence, the stage they’re at, and named decision-maker contact details.

Built once as a fixed-price project, refreshed depending on how fast your market moves.

Your whole market, read for who’s in a buying window right now

A ‘market map’ delivers…

  • Every organisation in your target market analysed

  • The ones showing a buying signal now, with evidence

  • A named decision-maker at each, with verified email and LinkedIn

  • Counts across your whole market - by sector, region and signal

  • A filterable dashboard plus the full data file

  • Your existing CRM records run through the same read and scored

  • A monthly refresh as an option, picking up what's changed

Typical pricing

  • Dependent on the market size and complexity of signal detection but typically between the range of £1k to £5k one-off fee.

Maps built from evidence such as:

  • Change and transformation programmes

  • Contract awards and tender outcomes

  • Regulator reports and inspection findings

  • New site, venue, branch or facility registrations

  • Platforms and technology changes

  • Senior appointments and team growth

  • Funding rounds, ownership changes and restructures

  • Planning and licensing applications

  • Board papers and public meeting minutes

  • Customer review and complaint patterns

  • Hiring patterns and job adverts

  • Product, pricing and website changes…

Recent market map examples

Whole markets read for prospects in a buying window - with counts, evidence and contacts:

  • A full scan of the financial services sector to uncover firms currently running major business transformation programmes - complete with details and progress of the live programmes and contact data for the executive(s) running it.

  • Public universities across the US market were read to discover evidence of building and refurbishment projects, combined with the institution's stated position on cloud AI and recorded teaching. The map included details of each project and its current stage, the budget-holder responsible with full contact details and context around their AI / cloud policies, to inform targeted outreach at buyers at the precise point they’re making decisions on education technology.

  • A map of every UK organisation using a particular version of a content management platform that’s approaching its end of life date. Full technical details of the platform, version and full contact details of the individual responsible for the security and maintenance of the expiring platform. Used to enable targeted outreach offering a rapid upgrade solution prior to the support deadline.

  • A map of every nursing home in the UK showing public signs of staffing and recruitment difficulties, or newly-registered homes creating a surge in care vacancies. Used by a care recruitment agency to target outreach at homes with immediate staffing needs.

Turn external market activity into a reliable, sales-ready opportunity feed.

Get in touch to email or arrange a video call to find out more.