Custom buying signals.
intelligence-led outbound.
Smarter pipeline growth.
Sales intelligence-based outbound driven by signals that are exclusive to you
I build custom signal-monitoring systems for B2B sales.
Signals bespoke to you, not available in off-the-shelf tools, which find buyers entering a buying window for what you do.
Outreach-ready alerts and data flow into your sales workflow. Or I run managed signal-powered outbound on your behalf.
Conversion rates increase as outbound and sales effort is focused on capturing demand where it’s already present.
The reality many B2B Sales and GTM teams face:
All your competitors have the same signal data as you
Intent / signal tools produce noise, not real opportunities
Reps spend too much time researching, or outbound is generic with no credible trigger for reaching out.
Outbound powered by bespoke market signals that your competitors don’t have access to .
Custom intelligence for in-house teams 🔍
Custom signal monitors scanning your entire market for triggers that precede prospects buying from you.
Analyse business performance, technology, team changes, market shifts, competitor vulnerabilities, financial changes, regulatory info, premises changes and much more.
Outreach-ready opportunities and messaging to improve conversion rates of your existing outbound campaigns, integrated with your CRM or GTM workflows.
Or fully-managed outbound ✉️
End-to-end custom signal-powered outbound campaigns.
Swap low-converting outbound for outreach based on intelligence-led timing and intent.
A fully-outsourced outbound campaign, targeted at prospects showing the highest intent.
Signals detected, outreach sent, meetings booked, pipeline filled, by someone with 17+ years’ experience building B2B pipelines.
Recent custom signal-based outbound case studies
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Signal Requirement:
My client - a retail management software client wanted earlier visibility of prospects opening additional locations, as new site expansion often creates operational complexity their platform is built to solve.How it works:
Scans UK planning application notices for new store applications
Monitors local news for premises opening announcements
Checks location and store-finder pages across the target market
Scores each account against the client’s ICP
Qualified expansion alerts feed directly into the SDR team’s outbound workflow.
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Signal Requirement:
The signal most-relevant to my client is decision-makers moving from companies already using HubSpot into organisations that do not, creating a strong trigger for implementation support.How it works:
Tracks relevant commercial and marketing job moves
Scans previous and new employers for HubSpot usage signals
Layers in funding data to prioritise higher-potential accounts
High-priority alerts trigger outbound to decision-makers with a credible reason to consider HubSpot adoption.
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Signal Requirement:
This care software client had seen that certain CQC inspection outcomes often preceded demand for their platform.How it works:
Scans newly published CQC reports each day
Ingests full report text as it appears
Uses LLM analysis to detect language linked to likely buying triggers
Scores each organisation against the ICP
Relevant reports trigger targeted outbound when inspection findings suggested a likely buying window.
Outbound prioritised where demand is present or developing now
Prioritised outbound that influences prospects entering a buying window.
Outreach focused on prospects whose behaviour indicates an open buying window.
Your sales team freed up to focus on closing the highest-intent opportunities.
Unstructured intent data gathered at scale, eliminating manual research, with outbound prioritised on accounts with an immediate need for what you do.
Buying triggers bespoke to you
I’ll create a monitoring system to discover buying triggers at scale, based on your market’s real behaviour - not generic signals from off-the-shelf tools.
Typical budgets:
Trial a simple initial pilot with no heavy procurement cycles or complex technical build process your end.
Initial setup ranges from £3,500 to £5,000
Monthly costs from around £900 p/m
Benefit from my 17-years’ experience creating B2B GTM strategies
Originally starting as a programmer, I then founded, scaled and exited my own digital agency.
Post-exit, I’ve worked with 50+ B2B tech firms supporting their growth and GTM challenges.
I now create systems that drive new business into your pipeline by monitoring external market signals to fuel high quality outreach.
My work combines founder-level commercial judgment with modern GTM automation, designed to drive the highest-intent prospects into your sales pipeline.
If you want your sales pipeline fuelled with early, intent-based opportunities…
Get in touch to describe your requirements, or book a free discovery call.