Custom buying signals for smarter pipeline growth
A flow of sales-qualified opportunities into your pipeline, from signals that are exclusive to you
B2B sales teams often waste time and energy trying to create demand where it doesn’t exist.
My GTM automation processes programatically find you buyers where demand exists or is developing, delivering a flow of close-fit opportunities where the buying window is open - from custom signals not available in off-the-shelf tools.
Focus your sales efforts on accounts most-likely to convert, capturing demand efficiently where it’s already present.
The reality many B2B Sales and GTM leaders face:
Reps spend too much time researching, not selling
Outbound is generic, with no credible trigger for reaching out
Intent / signal tools produce noise, not usable opportunities
You’re using the same signal data as all your competitors
Signals are missed because nothing routes them to your CRM
Pipeline quality suffers from poor timing and relevance
My systems monitor your market for signals that your competitors don’t have access to - and automate the process of actioning them.
Sales & ICP Intelligence 🔍
If your competitors have access to the same generic signal data, it offers you no advantage.
I’ll build you a set of custom ‘listening engines’ that monitor your target markets for signals not available in off-the-shelf tools, which show prospects developing a need for your services.
Managed outreach execution ✉️
If you have no in-house outbound sales resource, I can manage and execute outreach activity for you, or my systems will feed detailed outreach-ready opportunities and briefs to your CRM and sales team for in-house outreach if preferred.
Prioritise deals where demand and intent is present or developing now
When you know which prospects are entering a buying window, you can deliver prioritised campaigns that influence their journey and earn conversations…
My GTM systems gather and interpret unstructured intent data at scale, eliminating manual research processes and allowing your sales team to prioritise effort on accounts with an immediate need for what you do.
Prospect research, enrichment, outreach and sales enablement can be completely automated to increase your sales team efficiency and leave them free to focus on closing high intent opportunities.
Bespoke signal monitoring across buying triggers specific and exclusive to you…
We’ll define what typically triggers a buyer developing a need for your services, then I’ll show you how those triggers can be discovered programatically and turned into CRM-ready opportunities.
Typical budgets:
A simple initial pilot with no heavy procurement cycles or complex technical build process your end.
Initial setup ranges from £3,500 to £5,000
Monthly monitoring and support from around £900 p/m
Benefit from my 17-years’ experience creating B2B GTM strategies
Originally starting as a programmer, I then founded, scaled and exited my own digital agency.
Post-exit, I’ve worked with 50+ B2B tech firms supporting their growth and GTM challenges.
I now create systems that drive new business into your pipeline by monitoring external market signals to fuel high quality outreach.
My work combines founder-level commercial judgment with modern GTM automation, designed to drive the highest-intent prospects into your sales pipeline.
Recent custom signal monitoring case studies
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Signal Requirement:
My client provides retail management software to small and mid-market retailers, with one of their key buying triggers being a customer opening an additional premises, adding complexity to their back-end processes which their RMS is positioned to solve.Solution:
A custom signal workflow that monitors multiple surfaces to find evidence of new premises expansion:
UK planning application notices, to find early signs of planned expansion.
UK-wide news sources announcing new premises openings.
Contact / location / store-finder pages across their entire ICP.
An automated prospect ‘scoring’ process to ensure that triggered alerts match the specific ICP.
New premises opening alerts fed automatically to their CRM for prioritised SDR outreach.
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Signal Requirement: My client is a Hubspot implementation partner, who identified that a key trigger for winning new clients is when a decision-maker moves jobs from a company that uses Hubspot, to one which does not. Hiring / job change data is a commodity in off-the-shelf tools, but it doesn’t contain insight on past and new employers’ usage of specific technologies. A custom signal monitor resolves this.
Solution:
A custom workflow that monitors all Hubspot-related decision makers’ job changes on LinkedIn.
A relevant job-change triggers a scan of previous and new employers’ websites.
Hubspot footprints are detected and priority alerts sent when the ideal criteria is matched.
A third signal is layered in relating to recent funding rounds, which creates a higher priority alert.
Outreach is targeted at decision-makers, aimed at helping them bring the tool they worked with in their previous role over to their new employer.
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Signal Requirement:
My client provides software to care providers in the UK and frequently found that the outcomes from CQC inspection reports were a trigger to care providers investigating their services.Solution:
A custom monitor that scans daily for new CQC inspection reports that match their target prospect.
The monitor ingests the entire content of each report as it’s published.
The report is passed through an LLM which analyses for specific language that suggests a buying trigger
The organisation is scored for relevance against the company’s ICP
Alerts are triggered each time an inspection report contains a buying signal for the software platform
If you want your sales pipeline fuelled with early, intent-based opportunities…
Get in touch to describe your requirements, or book a free discovery call.