When everyone has the same data, everyone’s outbound is the same

Higher converting, more relevant outbound from bespoke signals not available in off-the-shelf tools

When you buy the same intent data as your competitors, the same prospects get the same outreach at the same time, so none of it stands out.

I’ll work with you to determine what changes or triggers occur in your prospects’ businesses that lead to them needing what you do.

Then I’ll build you a system of automated research flows, which find signals or intent proxies not available in off-the-shelf tools and feed them into your outbound workflows.

Bespoke signals that ensure perfectly-timed, differentiated outreach

Customised signal monitors deliver…

  • More-specific buying signals than generic intent tools

  • A flow of close-fit opportunities that match your ICP

  • Intelligence not available from off-the-shelf tools

  • Briefs for each opportunity: what changed, why it matters

  • Contact data for the relevant decision-makers

  • Outreach-ready copy for outbound or ‘human in the loop’ review

Delivered into your CRM, email or existing GTM systems - depending on what your team actually use.

Or incorporated as part of a full outbound / GTM system build.

Monitor changes and triggers across:

  • Technology and architecture changes

  • Budget and commercial intent triggers

  • Team organisation and people changes

  • Product and roadmap signals

  • Marketing execution signals

  • Customer base and revenue quality

  • Competitive vulnerability and market pressure

  • Regulation, risk, and compliance

  • Funding, corporate actions, and structure

  • Behavioural / bespoke web performance signals

  • Partnerships activity

  • Financial / performance indicators…

Recent bespoke signal monitoring projects

Signals that indicate prospects entering into a potential buying window that no intent platform could provide:

  • My client gets alerted whenever a planning application for an office refurbishment in their target region is filed. Alerts detail the nature of planned works and their relevance to the client’s services and the contact details of the relevant person - all automatically inserted into an outbound campaign pending brief human-in-the-loop review.

  • My client is looking for signals that UK universities are going to procure technology consulting services. My monitor scans governance board meeting minutes for every UK university and passes them through an LLM classifier to find signs of discussions relevant to their services. Signal alerts flow straight into their Hubspot CRM with full context and contact data ready for their SDR team to act on.

  • My client provides B2B cryptocurrency services to large organisations transacting large cross-border ‘stablecoin’ payments. My system monitors for signals a company is implementing cross-border crypto payments, like new licence applications or relevant partnership announcements - and generates outreach-ready alerts to the sales team with full contact data, context and ready-to-send outreach messaging.

  • My system, built for a digital marketing agency, monitors the SEO and GEO performance of their competitors’ clients. It detects when a prospect experiences a period of sustained decline in their organic performance, indicating a deterioration in the incumbent marketing agency relationship - an ideal time for my client to approach, demonstrating insight and potential solutions to their problems. A far more powerful outreach approach than the mass of generic, untargeted outreach most digital agencies send.

Turn external market activity into a reliable, sales-ready opportunity feed.

Get in touch to describe your requirements, or book a free discovery call.